01 ConnectYour business comes first.
Connect store and ad accounts with scoped authorization. Confirm the product, destination, purchase tracking, and who can approve.
INPUT / Store + ad accountConnection is a starting point. Tracking still needs a real verification.
02 GroundProfit. Stock. Non-negotiables.
Bring product facts, landed costs, fulfilment, fees, return assumptions, target contribution, and available inventory into the same plan.
CONSTRAINT / $24 target acquisition costIllustrative $90 order − $48 variable costs − $18 desired contribution = $24 target CPA.
03 ObserveKnow what changed.
Observe competitor offers and public ad patterns. Keep the source and observation date attached. Learn from the market without copying its creative.
EVIDENCE / A new shipping offerA competitor observation is a test idea, not evidence that an ad is profitable.
04 ReasonA recommendation with a why.
Weigh mature conversions, attribution gaps, stock, and cost confidence. Sometimes the best next action is to wait for better evidence.
DECISION / Hold the budgetTwo recent purchases remain unattributed. Scaling now would outrun the evidence.
05 CreateThe right model for the job.
Route an approved brief to image or video models according to format, duration, quality, and cost. Review the quote before generation and the asset before publication.
CREATIVE / Product truth → concept → reviewExplore images and video. Unsupported product claims stay out of the brief.
06 ApproveA small decision. A clear boundary.
Review exact creative, account, destination, budget, duration, and expiry in an authenticated decision view. Edits require a fresh review.
CONTROL / One specific authorizationA WhatsApp, Slack, or Telegram request prompts your review; possession of a message is not permission to spend.
07 VerifyDone means confirmed.
Execute only the approved action, check the provider response, and reconcile status. Failed or uncertain actions stay visible for recovery.
RESULT / Requested ≠ executedA launch request is pending until the platform confirms it. Pause requests are checked too.
08 LearnTomorrow starts smarter.
Compare mature outcomes with the original hypothesis. Report contribution and uncertainty, then propose the next bounded decision.
NEXT / Evidence → your next moveNo forecast disguised as a result. No growth promise disguised as a chart.